Course Description


Your small business is rolling along, and you think your brand strategy is sufficient. But is it? 

Business marketing strategies can grow stale with time. Your efforts may eventually require a facelift, a trim or even a clean, close shave. Take a good look in the mirror with the SBDC and reflect on how to spruce-up your marketing efforts for greater ROI potential.   

Course Outline

  • Signs You Need a Marketing Makeover
  • Assessing your Brand Identity
  • Reflecting with SMART Goals
  • Mirroring the Customer Journey
  • Outshine Your Competition

Learner Outcomes

  • Drive results with consumers in each promotional interaction.
  • Improve conversion rates by mining data and insights.
  • Discover the meaning of modern day “Social” etiquette. 
  • Compete and defeat with your Unique Selling Proposition (USP)


A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
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