Course Description

Though many businesses have struggled in the past year, some have adopted winning marketing strategies to take sales to greater heights.  This webinar will explore these strategies further and reveal brand-marketing and advertising tactics to keep your business top-of-mind. 

Course Outline

  • Identify & Align with the Modern-Day Consumer
  • Branding:  Perception is Reality
  • Budget Management:  Achieving More with Less
  • Tactics:  Winning Strategies for the New Normal
  • Goal Setting:  Key Metrics & ROI

Learner Outcomes

  • Get inside the minds of your current and future customers.
  • Keep your brand relevant in every stage of the customer buying cycle.
  • Modernize your strategic marketing initiatives with winning tactics. 
  • Achieve your marketing goals, no matter your budget. 


A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
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