Course Description

Ever wonder how people are monetizing their Podcasts? How do they constantly produce content that attracts sponsors, ads, donations, and other potential funding sources? Whether you’re producing a podcast to establish your brand, demonstrate your expertise, or express your creativity, your podcast can be a profit-producer. Learn from experts who have been able to turn this media tool into a profitable business.

Course Outline

  • Podcast Hosting and Distribution
  • Post-Production / Editing Software
  • Social Media Management
  • Podcast Recording
  • Finding Guests
  • Equipment

Learner Outcomes

  • Various Podcasting Business Strategies
  • Top Podcasting Platforms
  • Marketing and Promotion Tips to Grow Your Audience
  • Funding Sources: Sponsorship, Donations, Ads, and Others
  • Audience Engagement Tools


A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.


"You have excellent content to help small businesses thrive".

"Interactive and informational"

"Helpful and accessible information"

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