Course Description

SBDC StartSmart - developed by the University of Georgia Small Business Development Center

This year’s program is tailored to being held virtually to facilitate virtual discussion, class engagement, & mastery of content. Participation in StartSmart will also allow access to online business planning software. The program is facilitated by specially trained SBDC consultants and a long-term relationship with the SBDC and follow-up consulting is available and encouraged. 

Whether you are a new business (in business 2 years or less), or are still in the planning phase, building a business takes the right tools—and a lot of hard work. SBDC StartSmart will equip you to be successful! SBDC StartSmart helps attendees to:

  • Evaluate & refine your business concept
  • Improve your knowledge of business concepts
  • Research markets and competition
  • Develop a financial forecast to improve chances of success
  • Develop a thorough, practical business plan 

Course Outline

Eight modules cover critical issues for new businesses:

MODULE 1: Business Success – How do we get there?

MODULE 2: Opportunity & Solutions

MODULE 3: Marketing for Success

MODULE 4: Digital Marketing & Online Strategies

MODULE 5: Navigating Human Resources

MODULE 6: Operations & Managing by the Numbers

MODULE 7: Management with a Plan

MODULE 8: Plan, Run, Review, Revise

SBDC StartSmart programs include 16 hours of instruction delivered over a period of four weeks. Sessions will be held twice a week for 2 hours each. Check your preferred location for details on when their 2021 program will be held.

Learner Outcomes

Owning your own business is the American dream. Building it to withstand the test of time requires a unique set of tools. SBDC StartSmart™ provides the resources, support, and motivation to put your dream within reach.

SBDC StartSmart provides the tools to:

  • Evaluate your concept and develop plans to move forward.
  • Improve knowledge of business fundamentals.
  • Build an infrastructure for business operations and processes.

SBDC StartSmart graduates acquire:

  • An actionable business plan and access to business planning software.
  • Access to financial and business resources.
  • A network of entrepreneurial peers and professionals.


A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.


"I highly recommend this program to anyone starting or growing a small business. The input from various perspectives of the speakers and the class is extremely valuable."

"I would definitely recommend the program as I feel the information provided and the knowledge I obtained has helped me work through and solidify a strong business plan. The program equipped me with not only to create and sustain a successful business but also develop it further over time. I also appreciate all the supporting documents. This is a very beneficial investment. I also appreciate the ongoing support available by the SBDC."

 "I would recommend UGA SBDC StartSmart to anyone who is wanting to build their business. This course gave me ideas and a good direction to work towards a successful future."



SBDC Virtual StartSmart ApplicationMacon
Enroll Now - Select a section to enroll in
Section Title
StartSmart Macon
Online - Fixed Date
T, Th
9:00AM to 11:30AM
Feb 15, 2022 to Mar 10, 2022
Schedule and Location
Contact Hours
Hosting Center
  • UGA SBDC Webinars
Course Fee(s)
Registration Fee non-credit $195.00 Click here to get more information
Section Notes
All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.  Contact Trudy Lawrence at tlawrence@georgiasbdc.org or call (478) 757-3609.
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