Course Description

SBDC StartSmart - developed by the University of Georgia Small Business Development Center

This year’s program is tailored to being held virtually to facilitate virtual discussion, class engagement, & mastery of content. Participation in StartSmart will also allow access to online business planning software. The program is facilitated by specially trained SBDC consultants and a long-term relationship with the SBDC and follow-up consulting is available and encouraged. 

Whether you are a new business (in business 2 years or less), or are still in the planning phase, building a business takes the right tools—and a lot of hard work. SBDC StartSmart will equip you to be successful! SBDC StartSmart helps attendees to:

  • Evaluate & refine your business concept
  • Improve your knowledge of business concepts
  • Research markets and competition
  • Develop a financial forecast to improve chances of success
  • Develop a thorough, practical business plan 

Course Outline

Eight modules cover critical issues for new businesses:

MODULE 1: Business Success – How do we get there?

MODULE 2: Opportunity & Solutions

MODULE 3: Marketing for Success

MODULE 4: Digital Marketing & Online Strategies

MODULE 5: Navigating Human Resources

MODULE 6: Operations & Managing by the Numbers

MODULE 7: Management with a Plan

MODULE 8: Plan, Run, Review, Revise


Learner Outcomes

Owning your own business is the American dream. Building it to withstand the test of time requires a unique set of tools. SBDC StartSmart™ provides the resources, support, and motivation to put your dream within reach.

SBDC StartSmart provides the tools to:

  • Evaluate your concept and develop plans to move forward.
  • Improve knowledge of business fundamentals.
  • Build an infrastructure for business operations and processes.

SBDC StartSmart graduates acquire:

  • An actionable business plan and access to business planning software.
  • Access to financial and business resources.
  • A network of entrepreneurial peers and professionals.


A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.


"I highly recommend this program to anyone starting or growing a small business. The input from various perspectives of the speakers and the class is extremely valuable."

"I would definitely recommend the program as I feel the information provided and the knowledge I obtained has helped me work through and solidify a strong business plan. The program equipped me with not only to create and sustain a successful business but also develop it further over time. I also appreciate all the supporting documents. This is a very beneficial investment. I also appreciate the ongoing support available by the SBDC."

 "I would recommend UGA SBDC StartSmart to anyone who is wanting to build their business. This course gave me ideas and a good direction to work towards a successful future."



SBDC Virtual StartSmart ApplicationMacon
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