Course Description

As you’ve run your business, you have managed to collect a trove of email addresses. Did you know you may be sitting on a pot of gold? In this one-hour webinar, you’ll begin to see why email marketing is one of the most powerful digital tools in your arsenal. This crash-course will introduce you to email marketing, using the MailChimp platform, and begin to cover what is possible. 

Course Outline

  1. Introduction
  2. Why email marketing is a powerful tool
  3. How to build an email list legally and ethically
  4. A beginner’s guide to MailChimp
  5. Building your audience in MailChimp
  6. Q&A

Learner Outcomes

  • What email marketing can accomplish for businesses.
  • Best practices for building an email list.
  • How to set up a MailChimp account.
  • How to build an audience in MailChimp.


A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.

Thank you for your interest in this course. Unfortunately, the course you have selected is currently not open for enrollment. Please complete a Course Inquiry so that we may promptly notify you when enrollment opens.
Required fields are indicated by .