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Course Description

As you’ve run your business, you have managed to collect a trove of email addresses. Did you know you may be sitting on a pot of gold? In this one-hour webinar, you’ll begin to see why email marketing is one of the most powerful digital tools in your arsenal. This crash-course will introduce you to email marketing, using the MailChimp platform, and begin to cover what is possible. 

Course Outline

  1. Introduction
  2. Why email marketing is a powerful tool
  3. How to build an email list legally and ethically
  4. A beginner’s guide to MailChimp
  5. Building your audience in MailChimp
  6. Q&A

Learner Outcomes

  • What email marketing can accomplish for businesses.
  • Best practices for building an email list.
  • How to set up a MailChimp account.
  • How to build an audience in MailChimp.

Notes

A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.

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Enroll Now - Select a section to enroll in

Section Title
Building Revenue Potential with Email Marketing
Type
Online - Fixed Date
Days
T
Time
2:00PM to 3:00PM
Dates
Mar 16, 2021
Schedule and Location
Contact Hours
1.0
Hosting Center
  • UGA SBDC Webinars
Course Fee(s)
Registration Fee non-credit $29.00
Instructors
Section Notes
All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Erik Beene at dekalb@georgiasbdc.org or call (770) 414-3110.
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