0112 - Building Revenue Potential with Email Marketing

Course Description

As you’ve run your business, you have managed to collect a trove of email addresses. Did you know you may be sitting on a pot of gold? In this one-hour webinar, you’ll begin to see why email marketing is one of the most powerful digital tools in your arsenal. This crash-course will introduce you to email marketing, using the MailChimp platform, and begin to cover what is possible. 

Course Outline

1. Introduction
2. Why email marketing is a powerful tool
3. How to build an email list legally and ethically
4. A beginner’s guide to MailChimp
5. Building your audience in MailChimp
6. Q&A

Learner Outcomes

• What email marketing can accomplish for businesses.
• Best practices for building an email list.
• How to set up a MailChimp account.
• How to build an audience in MailChimp.

Notes

A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.