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Course Description

Business owners will learn strategies, best practices and different perspectives on how strengthen your business for future growth opportunities and stretch your capacity for long-term success. Additionally, each attendee will have the opportunity to work 1-on-1 with an UGA SBDC Business Consultant to assist them with implementing the best practices learned in the sessions.

Classes are scheduled for four sessions, over 4 consecutive weeks. Business owners will learn to analyze and manage their business like a seasoned CEO. The program consists of 20 hours of class time.

Course Outline

MODULE 1: STRATEGIC GROWTH PLANNING

Sustainable and effective growth doesn’t happen by accident. Business owners have to make strategic and intentional decisions that require careful considerations of internal and external factors. The module will examine your operating environment, document company vision and goals, and develop growth strategies based on a thorough assessment of your company’s strengths, weaknesses, opportunities, and threats.

MODULE 2: MARKETING STRATEGIES

Understanding how procurement buyers in large organizations make decisions is essential to successfully positioning your company. Learn to identify the right opportunities, connect with the right contacts, and secure valuable contracts using the effective marketing, sales and business development tactics.

MODULE 3: FINANCIAL PLANNING & MANAGEMENT

It is possible to be overwhelmed by your own success, especially if your financial structure is not prepared for business at this level. Learn how to analyze your company’s financial condition and develop strategies to improve profits and cash flow. Create a financial plan to ensure your contracts will be profitable and sustainable.

MODULE 4: PROCUREMENT BEST PRACTICES

Providing products and services to complex government agencies is a major endeavor that requires intentional strategic positioning and planning. You will explore what it means to be a supplier to a government agency and what is required for you to succeed in that environment.

Learner Outcomes

  • How to identify the right opportunities, connect with the right contacts, and secure valuable contracts using effective marketing, sales and business development tactics.
  • How to understand what it means to be a supplier to a government agency and what is required for you to succeed in that market segment.
  • How to analyze your company’s financial condition and develop strategies to improve profits and cash flow.
  • How to examine your operating environment so you can develop growth strategies.

Notes

A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
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Application

Name
Ignite Small Business Academy Application

Enroll Now - Select a section to enroll in

Section Title
Ignite Small Business Academy
Type
Online - Fixed Date
Days
Th
Time
9:00AM to 1:00PM
Dates
Jun 10, 2021 to Jul 22, 2021
Schedule and Location
Contact Hours
16.0
Hosting Center
  • UGA SBDC Webinars
Course Fee(s)
Registration Fee non-credit $0.00 Click here to get more information
Instructors
  • Paul Wilson, Jr.
Section Notes
All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Alicia Johnson at atlanta@georgiasbdc.org or call 404-413-7830.
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