Course DescriptionReady to enhance your marketing skills and engage with your client community like never before? As Part II of our Entrepreneur Essential Series, this course teaches small business owners how to successfully create a marketing strategy for their company, differentiate themselves from the competition, position their products in the marketplace, and develop an effective marketing program. This class will cover traditional marketing as well as digital, social media and marketing during a pandemic.
- Establishing measurable marketing goals for success
- Standing out from the competitors
- Using your strengths in targeting customers
- Designing a creative and functional marketing plan
Attendees will gain an understanding of:
- Target Markets
- Competitive Advantage
- Defining your Brand
- Digital Marketing
- Marketing During a Pandemic
A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.