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Course Description

Ready to enhance your marketing skills and engage with your client community like never before? As Part II of our Entrepreneur Essential Series, this course teaches small business owners how to successfully create a marketing strategy for their company, differentiate themselves from the competition, position their products in the marketplace, and develop an effective marketing program. This class will cover traditional marketing as well as digital, social media and marketing during a pandemic.  

Course Outline

  1. Establishing measurable marketing goals for success
  2. Standing out from the competitors
  3. Using your strengths in targeting customers 
  4. Designing a creative and functional marketing plan

Learner Outcomes

Attendees will gain an understanding of:

  • Target Markets 
  • Competitive Advantage 
  • Defining your Brand
  • Digital Marketing
  • Marketing During a Pandemic

Notes

A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.

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Enroll Now - Select a section to enroll in

Section Title
Entrepreneur Essentials Series: Marketing
Type
Online - Fixed Date
Days
W
Time
9:00AM to 11:00AM
Dates
Mar 10, 2021
Schedule and Location
Contact Hours
2.0
Hosting Center
  • UGA SBDC Webinars
Course Fee(s)
Registration Fee non-credit $39.00
Section Notes

All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Jennie Blandenburg at jblandenburg@georgiasbdc.org or call 678-839-5082.

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