Course Description

"Ready, Aim, Fire! (Intermediate)” builds upon "Ready, Aim, Fire (Beginner)" and identifies free and paid tools which allow for effective scheduling of campaigns. RAF (Intermediate) discusses the elements of content marketing in detail so the user can apply them to their own business and products. The program discusses the use of hashtags to help the business find like-minded consumers by groups that follow similar hashtags. The program discusses budgeting for social media campaigns and determining ROI. Lastly, the program focuses on effectiveness of posts and how to use Analytics and Insights to fine tune content based upon effectiveness. This program is designed for businesses 2 or more years in business with 3 or more employees. The ideal participant is a business owner or marketing manager.

Course Outline

How to Schedule Marketing Campaigns – Use of a Marketing Calendar

  • Buffer
  • HootSuite

The Components of Content Marketing

Use of Hashtags 

Budgeting your Campaigns

Analytics and Insights

Learner Outcomes

  • How to use schedulers to program their content for campaigns
  • Reach like-minded people or potential clients using appropriate hashtags#
  • Budget and analyze effectiveness of social media advertising
  • Learn how to analyze effectiveness of posts using analytics and insights


A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
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