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Course Description

"Ready, Aim, Fire! (Intermediate)” builds upon "Ready, Aim, Fire (Beginner)" and identifies free and paid tools which allow for effective scheduling of campaigns. RAF (Intermediate) discusses the elements of content marketing in detail so the user can apply them to their own business and products. The program discusses the use of hashtags to help the business find like-minded consumers by groups that follow similar hashtags. The program discusses budgeting for social media campaigns and determining ROI. Lastly, the program focuses on effectiveness of posts and how to use Analytics and Insights to fine tune content based upon effectiveness. This program is designed for businesses 2 or more years in business with 3 or more employees. The ideal participant is a business owner or marketing manager.

Course Outline

How to Schedule Marketing Campaigns – Use of a Marketing Calendar

  • Buffer
  • HootSuite

The Components of Content Marketing

Use of Hashtags 

Budgeting your Campaigns

Analytics and Insights

Learner Outcomes

  • How to use schedulers to program their content for campaigns
  • Reach like-minded people or potential clients using appropriate hashtags#
  • Budget and analyze effectiveness of social media advertising
  • Learn how to analyze effectiveness of posts using analytics and insights

Notes

A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
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Enroll Now - Select a section to enroll in

Section Title
Ready, Aim, Fire (Intermediate)
Type
Online - Fixed Date
Days
T
Time
5:30PM to 6:30PM
Dates
May 04, 2021
Schedule and Location
Contact Hours
1.0
Hosting Center
  • UGA SBDC Webinars
Course Fee(s)
Registration Fee non-credit $29.00
Instructors
Section Notes

All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Jennie Blandenburg at jblandenburg@georgiasbdc.org or call 678-839-5082.

Section Title
Ready, Aim, Fire (Intermediate)
Type
Online - Fixed Date
Days
W
Time
9:00AM to 11:00AM
Dates
May 26, 2021
Schedule and Location
Contact Hours
2.0
Hosting Center
  • UGA SBDC Webinars
Course Fee(s)
Registration Fee non-credit $39.00
Instructors
Section Notes

All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Thalia Torres at ttorres@georgiasbdc.org or call 706-622-2006.

Section Title
Ready, Aim, Fire (Intermediate)
Type
Online - Fixed Date
Days
W
Time
9:00AM to 11:00AM
Dates
Sep 29, 2021
Schedule and Location
Contact Hours
2.0
Hosting Center
  • UGA SBDC Webinars
Course Fee(s)
Registration Fee non-credit $39.00
Instructors
Section Notes

All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Thalia Torres at ttorres@georgiasbdc.org or call 706-622-2006.

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