Course Description

“Ready, Aim, Fire! (Beginner)” is a program is designed to help business owners better focus their marketing efforts and expenditures by accurately identifying their specific, target customers and cost-effectively communicating to them through social media. This program is designed for businesses 2 or more years in business with 3 or more employees. The ideal participant is a business owner or marketing manager.

Course Outline

  • How to Identify Target Client
  • Where to find Market Research
  • Direct Research
  • Indirect Research
  • Which Social Media Channels are Appropriate to Reach Your Target
  • How to Create an Effective Post
  • When it is Appropriate to Spend Money on Advertising
  • How to use Filters to Reach Potential Customers


Learner Outcomes

  • Learn why a focused marketing approach is more effective than a scattered approach.
  • How to identify your target market using demographic and psychographic characteristics
  • Learn about social media sites and the demographic characteristics of the users of each site
  • Learn elements of social media posts and how to create an effective post
  • How to budget and analyze effectiveness of social media advertising


A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
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