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Course Description

“Ready, Aim, Fire! (Beginner)” is a program is designed to help business owners better focus their marketing efforts and expenditures by accurately identifying their specific, target customers and cost-effectively communicating to them through social media. This program is designed for businesses 2 or more years in business with 3 or more employees. The ideal participant is a business owner or marketing manager.

Course Outline

How to Identify Target Client

Where to find Market Research

Direct Research

Indirect Research

Which Social Media Channels are Appropriate to Reach Your Target

How to Create an Effective Post

When it is Appropriate to Spend Money on Advertising

How to use Filters to Reach Potential Customers

 

Learner Outcomes

  • Learn why a focused marketing approach is more effective than a scattered approach.
  • How to identify your target market using demographic and psychographic characteristics
  • Learn about social media sites and the demographic characteristics of the users of each site
  • Learn elements of social media posts and how to create an effective post
  • How to budget and analyze effectiveness of social media advertising

Notes

A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
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