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Course Description

Now, more than ever, business owners face unprecedented challenges. The COVID-19 pandemic and its aftermath are going to continue to cause major disruptions for businesses across the country and change consumer buying behavior indefinitely.

It's in these moments of uncertainty and rapid change when a digital marketing strategy is vital.  This is a pivotal time to invest your energy and efforts into building a digital marketing strategy that can support your business now and prepare you for acceleration in the future.

Course Outline

  • Changes in Digital Traffic
  • Anatomy of a Search
  • Managing your Business Listing
  • Utilizing eCommerce and Social Media

Learner Outcomes

  • How internet traffic during quarantine is impacting marketing for small businesses
  • Your digital marketing first steps
  • The best Google features you should use
  • Successful social media tips

Notes

A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance
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