Course Description

Destination-based marketing refers to a way of targeting customers and prospective customers on the go. 

Join Ori Daniel, Head of Waze Local Starter to learn how destination-based marketing can help drive customers to your small business. In the session, Ori will cover what destination-based marketing is and how it works, and why you should use it. He'll also share tips for how small businesses can drive customers to their stores and share a demo of Waze Local Starter.

Course Outline

  1. Definition of Destination-Based Marketing
  2. How Destination-Based Marketing Works
  3. How small business can use Destination-Based Marketing
  4. Tips and resources
  5. Q and A

Learner Outcomes

Attendees will gain an understanding of:

  • what Destination-Based Marketing is
  • how Destination-Based Marketing is used
  • how small business can use Destination-Based Marketing
  • best practices for Destination-Based Marketing


A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.

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