0068 - Marketing Monday: Making the Most of Email Marketing + Automation

Course Description

According to the Data and Marketing Association (DMA),  email generates $42 for every $1 spent, which is an astounding 4,200% ROI, making it one of the most effective options available for small business marketing. As a small business, email communications can be instrumental in bringing in sales and building and maintaining relationships with clients. 

During this webinar, marketing expert Laura Thompson will explore options for launching an email program, ways to optimize an existing program and also opportunities for leveraging automation to support your business goals. Key concepts include: launching a new email marketing program, vendor options, and leveraging automation to bring more sales. 

Learner Outcomes

• Understand the importance of an email marketing program
• Create an email marketing program
• Automate an email marketing program
• Optimize an existing email marketing program
• Use email marketing to bring in revenues