0064 - Marketing Monday: Maximizing Your Professional Brand to Build Your Business
Course Description
Reputation is the most valuable tool a small business owner can possess. By actively managing your professional brand, you allow it to become your greatest asset, positively impacting business success and earning potential.
How? Reputation dictates how people listen to you, how seriously they take your suggestions and ideas, and how fully your team and partners will commit to your vision, trust your direction, and advocate for your business. During this workshop, Lisa Tilt of Full Tilt Consulting will discuss:
- how to conduct an audit of your professional brand.
- ways to nurture your reputation to build credibility.
- how to optimize your LinkedIn profile.
Wherever you are in your professional journey, actively managing your brand is a purposeful process. Let’s talk about the how’s and why’s.
Course Outline
- What is your professional brand
- Conduct audit of your professional brand
- Credibility and reputation
- Optimizing your professional brand
Learner Outcomes
Attendees will gain an understanding of:
- How to conduct an audit of your professional brand
- Understanding what your professional brand is
- Methods to build your professional brand
- Raising professional brand awareness and identity
Notes
A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Testimonials
"These Marketing Mondays have been very helpful to me as a non-marketing person."
"Excellent resource to share meaningful information for small business owners."
"The information and resources provided are invaluable for anyone who is starting a business or is trying to take their business to the next level."