Course Description

Join us for this one-hour webinar for a run-through of the basics of what you need to know to discover your strategic marketing voice. Identify your target market and top competitors, define your USP, develop your brand and message, and begin to announce that you are ready to do business. Get strategic!

Course Outline

  1. Why should you make a marketing plan?
  2. What is your brand?
  3. Who is your “best” target market?
  4. How do you formulate your brand’s message?

Learner Outcomes

  • How to create a marketing plan.
  • Understand the critical elements of strategic marketing decision-making.


A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.

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