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Course Description

Join us for this one-hour webinar for a run-through of the basics of what you need to know to discover your strategic marketing voice. Identify your target market and top competitors, define your USP, develop your brand and message, and begin to announce that you are ready to do business. Get strategic!

Course Outline

  1. Why should you make a marketing plan?
  2. What is your brand?
  3. Who is your “best” target market?
  4. How do you formulate your brand’s message?

Learner Outcomes

  • How to create a marketing plan.
  • Understand the critical elements of strategic marketing decision-making.

Notes

A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.

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Enroll Now - Select a section to enroll in
Section Title
Vision 2022: Strategic Marketing
Type
Online - Fixed Date
Days
Th
Time
1:00PM to 2:00PM
Dates
Jan 13, 2022
Schedule and Location
Contact Hours
1.0
Hosting Center
  • UGA SBDC Webinars
Course Fee(s)
Registration Fee non-credit $29.00
Instructors
Section Notes
All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Ruby Riesinger at dekalb@georgiasbdc.org or call (770) 414-3110.
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