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Course Description

Entrepreneurs have many hats to wear and marketing is just one of those. This fast paced, introductory course briefly discusses the many topics of marketing and may require the attendees to further research areas to be fully educated on marketing a small business. Business owners often struggle with marketing for a number of reasons so this course will break the concept of marketing down into pieces and will allow attendees the opportunity to understand the technology as well as the theory behind how consumers think and how to attract their attention.

Course Outline

  • What is Marketing
  • B2B vs B2C
  • Target Market
  • Mission Statement
  • P's of Marketing
  • Inbound vs Outbound
  • Social Media and Content

Learner Outcomes

  • Marketing should be strategic – have goals, objectives and tactics specific to your product or service.
  • Know your target market and know how to communicate with them.
  • Understand what makes your business different then promote that.
  • Create inbound marketing strategies to get to know your customers and find new ones.
  • Get your business online and practice creating content.Marketing should be strategic – have goals, objectives and tactics specific to your product or service.
  • Know your target market and know how to communicate with them.
  • Understand what makes your business different then promote that.
  • Create inbound marketing strategies to get to know your customers and find new ones.
  • Get your business online and practice creating content.

Notes

A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
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Enroll Now - Select a section to enroll in
Section Title
Guardian Bank Entrepreneurship Academy: Marketing
Type
In Person
Days
W
Time
1:00PM to 3:00PM
Dates
Oct 25, 2023
Schedule and Location
View Details
Contact Hours
2.0
Hosting Center
  • Address
Course Fee(s)
Registration Fee non-credit $49.00
Instructors
  • Alyssa Foskey
Section Notes

All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carlotta Braswell at cbraswell@georgiasbdc.org or call 229-245-3738.

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