Course Description

This class guides participants through the specific components of a well-written and comprehensive business plan to position their business for stability and growth with an emphasis on the vital information to include in your business plan such as market analysis, knowing your competition, creating the marketing plan, how you are going to manage your employees, what are your best options for financing the business and more. 

Course Outline

  • Target Market Analysis
  • Competition
  • Location
  • Marketing and Sales Plan
  • Management Team and Personnel
  • Financial Projections
  • Company Description
  • Excutive Summary

Learner Outcomes

  • Participants will delvelop a basic understanding of the sections of an effective business plan 
  • Participants will have basic knowledge of the analysis needed to create a business plan
  • Participants will have resources needed to make need analysis for target marketing, competition,location, and financial projections, 


A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.

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