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Course Description

Digital marketing is necessary in today’s business world, but with so many platforms and nuances it can be a mine field to maneuver. Unfortunately, mistakes are made daily which result in little to no return for your effort and investment. There are many ways to get your word out that are best suited for your time, energy, and your audience. Marketing your business can be thrilling since there is so much to tell your audience about how wonderful, useful and unique your product or service is, but it can also be a double-edged sword. During this presentation we will take a look at some mistakes to avoid and how to fix them.

 

 

Course Outline

Agenda:

  • Importance of marketing for small businesses
  • Plan Plan Plan!
  • Mistakes to avoid
  • And….How to fix those mistakes

Learner Outcomes

  • Learning to avoid marketing mistakes
  • How to fix the ones you may have already made

Notes

A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Resonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. 
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