Course Description

In the increasingly digital world in which we live, having a website for your company is critical - and small businesses are not exempt. Yet, many business owners struggle to navigate the world of web design. The myriad of do-it-yourself website builders, with their templates, settings, and analytics, can overwhelm the inexperienced digital marketer. In this session, we will discuss the purpose of website, key elements of one, as well as how to analyze your site's performance.

Course Outline

1. Function of a Website
2. Key Elements of a Successful Website
3. Making Sure Your Website is Working for You
4. Question & Answer Session

Learner Outcomes

  • Understand the purpose and importance of a business website
  • Knowledge of critical components of a successful website
  • Understand the purpose and importance of Google Analytics
  • Knowledge of web development options


Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
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