Course Description

Search engines, such as Google, rely upon 4 key drivers for ranking organic listings. Learn how Site Structure, Content, Speed and Linkability affect your organic and local search results. Understanding how these signals are used by Google can help you connect with customers in a digital world.

This webinar examines the four key drivers and discusses how you can use them to connect with existing customers and bring in new ones. 

Course Outline

A. Site Structure

B. Content

C. Time

D. Links

E. Q and A

Learner Outcomes

Attendees will gain an understanding of:

  • SEO drivers
  • How SEO drivers affect website traffic
  • Best practices for each of four key drivers


A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.

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