Course Description

Small businesses looking to increase sales and profit, reduce dependence on the domestic market and stabilize seasonal fluctuations should consider importing and exporting. With nearly 96 percent of consumers living outside the U.S. and two-thirds of the world’s purchasing power in foreign countries, opportunities await U.S. small business. Go where the customers are. There is a significant opportunity for small businesses to profit through importing and exporting operations.

Do you have what it takes to become a successful international business? Are you ready to make international sales? Importing/Exporting offers great opportunities but requires preparation and planning.

This four-hour live webinar is taught in two parts, by international experts from the UGA Small Business Development Center, a resource partner of the SBA. Each part is two hours in length with a two-hour break between parts. Part one will aid you in assessing your readiness, understanding what you need to know and consider before pursuing an international strategy. Part two will introduce you to those topics needed to develop and implement your strategy: international pricing and costing issues, proforma export quotations, payment terms, and risk assessment.

Learner Outcomes

  • Organize and prepare your product for international markets
  • Engage in market research
  • Develop your strategy and marketing plan
  • Promote your products in target market
  • Comply with US and foreign regulations


This webinar will help you gain the knowledge to develop and implement an international plan. You will become acquainted with the key components of an effective import/export plan. The instructors will raise questions you should answer to complete your plan and provide the resources to help you answer those questions.

Thank you for your interest in this course. Unfortunately, the course you have selected is currently not open for enrollment. Please complete a Course Inquiry so that we may promptly notify you when enrollment opens.
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