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Course Description

Small businesses looking to increase sales and profit, reduce dependence on the domestic market and stabilize seasonal fluctuations should consider importing and exporting.  With nearly 96 percent of consumers living outside the U.S. and two-thirds of the world’s purchasing power in foreign countries, opportunities await U.S. small business.

Go where the customers are. There is significant opportunity for small businesses to profit through importing and exporting operations.

Do you have what it takes to become a successful international business? Are you ready to make international sales? Importing / Exporting offers great opportunities but requires preparation and planning.

This four hour course is taught in two parts, by international experts from the Georgia Small Business Development Center, a resource partner of the SBA. Each part is two hours in length with a two hour break between parts. 

Part one will aid you in assessing your readiness, understanding what you need to know and consider before pursuing an international strategy.

Part two will introduce you to those topics needed to develop and implement your strategy: international pricing and costing issues, proforma export quotations, payment terms, and risk assessment.

Course Outline

• Defining Your Business

• Strengths/Weaknesses Analysis

• Tools

• Building Your Team

• Knowing Industry Terminology

• Selecting a Product

• Finding Markets

• Finding Buyers

• Finding Suppliers

• How to Talk To Suppliers

• Do I need a license to Import/Export?

• How do I protect myself as a Middleman?

• Calculating Landed Cost 

• Understanding INCOTERMS

• Developing a Pro Forma Invoice

• International Terms of Payment

Learner Outcomes

The workshops will help you gain the knowledge to develop and implement an international plan. You will become acquainted with the key components of an effective import / export plan. The instructors will raise questions you should answer to complete your plan and provide the resources to help you answer those questions.

Topics include:

  •     Organizational and product readiness
  •     Market research
  •     Guidance for developing your strategy and marketing plan
  •     Promoting your products in target market
  •     Complying with US and foreign regulations

Notes

A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
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Enroll Now - Select a section to enroll in

Section Title
Develop an Import / Export Business
Type
Online - Fixed Date
Days
F
Time
9:30AM to 3:00PM
Dates
Feb 19, 2021
Schedule and Location
Contact Hours
4.0
Hosting Center
  • UGA SBDC Webinars
Course Fee(s)
Class Fee non-credit $0.00
Section Notes
All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Helen Sutherland at internationaltrade@georgiasbdc.org or call 678-985-6820.
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