0859 - Marketing After Hours: SEO vs. GEO

Course Description

This webinar introduces GEO (Generative Engine Optimization)—the simple, modern way to make sure AI search tools actively recommend your business to local customers. We will break down exactly how this new technology works and provide you with a step-by-step game plan you can start using right away. The way consumers find businesses has fundamentally changed. Instead of typing short keywords into a search bar and clicking through websites, they are holding full conversations with AI assistants to get instant recommendations. We will step away from the confusing tech jargon and simplify it to help business owners understand how to adapt their current marketing tactics and strategy so that when a customer asks AI for the "best options near me," your business is the top suggestion. 

Learner Outcomes

• Understand the Zero-Click Era and how generative AI is shifting consumer behavior
• Help your business become an "AI-approved" entity
• Optimize for the Bots (Without Losing the Humans) 
• Implement a GEO action plan to optimize your business for this digital landscape