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Course Description

Take your digital marketing to the next level with Digital Bootcamp! 

This program covers the fundamentals that you need to tell your story and connect with online audiences, from understanding your customers and mapping their buyers' journey to mastering social media platforms like Facebook, Instagram, and LinkedIn. You'll also learn how to design a website that is optimized for search engines and local audiences, along with other key strategies to build a powerful online presence.

Learner Outcomes

• Set marketing goals that make sense for your business
• Understand what motivates your target customers
• Compare yourself to your competition
• Identify which social media platforms are right for your business
• Post valuable content on Facebook, Instagram, and LinkedIn
• Utilize website optimization strategies for visitors and search engines
• Get your business found on local internet searches
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