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Course Description

Without a mission, how will you know what to do or where to go? This workshop is intended for business owners and aspiring entrepreneurs. Attendees will learn the importance of mission and vision statements, how to define them, and how they can most effectively be used to successfully launch and manage a business.

Learner Outcomes

  • Understand why a company needs a mission and vision statement
  • Write a mission and vision statement
  • Utilize a mission and vision statement to manage more effectively
  • Use your mission and vision to drive strategy
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