0873 - Marketing a Franchise: Success Depends on You
5539439
UGA SBDC Training
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Course Description
Your franchise's success depends on more than the franchisor's marketing efforts. While franchisors provide brand recognition, marketing resources, and approved promotional materials, franchisees play a critical role in attracting and retaining customers at the local level. This workshop explores the balance between franchise brand compliance and local marketing initiatives. Participants will learn practical strategies to build community connections, strengthen their digital presence, create engaging local content, leverage customer reviews, and deliver exceptional customer experiences that drive repeat business. Discover how to take ownership of your local marketing efforts while protecting and enhancing the franchise brand.
Learner Outcomes
- Understand the franchisor's marketing role and the franchisee's local marketing responsibilities
- Navigate brand standards and compliance requirements while promoting your business
- Implement effective digital and community-based marketing strategies to attract customers
- Create memorable customer experiences that encourage loyalty, referrals, and repeat business
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