0872 - Marketing After Hours: Customer Experience and Retention
5530787
UGA SBDC Training
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Course Description
Attracting social media followers is one thing—turning them into loyal, paying customers who rave about your business is a completely different strategy. If you’re tired of chasing vanity metrics (likes and views) without seeing real growth in customer retention, this interactive webinar is for you. We’ll break down the entire customer journey from start to finish—showing you how to fix hidden roadblocks, ask for customer feedback without feeling awkward, and turn one-time buyers into loyal customers.
Learner Outcomes
- Map your entire customer journey from the moment someone sees your profile to long after they make a purchase
- Shift your audience strategy from chasing huge follower counts to building high-converting customer communities
- Identify and fix hidden friction points that cause potential buyers to drop off before checking out
- Audit your digital touch points (link-in-bio, DMs, website, emails) to make buying effortless
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