0853 - From Marketing to Momentum
5402199
UGA SBDC Training
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Course Description
Build customer value that drives real growth. Marketing isn’t about selling products—it’s about creating customer value people can’t ignore. This interactive course focuses on Marketing and Building Customer Value, equipping you with the tools to attract, engage, and retain the right customers. Through a high-impact 2-hour workshop featuring expert insights and roundtable discussions, you’ll explore how successful brands go beyond transactions to build lasting relationships. Learn how to apply the 4 Ps of Marketing, develop strong value propositions, and use customer segmentation to target the right audiences. Discover how branding and storytelling create emotional connections, while understanding how customer needs, satisfaction, and loyalty drive long-term growth. Whether you're refining your strategy or starting fresh, this course will help you turn marketing into a powerful engine for growth through customer value creation.
Learner Outcomes
- Explain core marketing concepts and distinguish between selling and creating customer value.
- Develop targeted marketing strategies using customer segmentation and the 4 Ps.
- Craft compelling value propositions and brand stories that build emotional connections and differentiate offerings.
- Evaluate marketing effectiveness using key metrics while strengthening customer satisfaction, loyalty, and long-term value (CLV).
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