0849 - B2G IT Market Opportunity Roundtable Series
Course Description
Maximize state, county, and municipal opportunities with improved insight and strategic positioning. This series experience provides a forward-thinking approach to business-to-government opportunities, designed specifically for information technology and related services firms.
Session 1 | Deepening Market Opportunity Understanding: Focuses on defining the state, key county, and key city IT market opportunity landscape, as well as how agencies buy services.
Session 2 | Bolstering Market Readiness: Focuses on key business readiness areas for B2G market success, including financial strength, project execution capabilities, and opportunity management capacity.
Session 3 | Identifying Ideal Growth Strategies: Focuses on identifying ideal market positioning, offerings, contract vehicles, and approaches to entering, expanding, and scaling in B2G markets.
Session 4 | Developing Strategic Relationships: Focuses on identifying, structuring, and managing partnerships that increase competitiveness, expand capacity/capabilities, and improves opportunity to capture outcomes.
Session 5 | Action Planning to Accelerate Growth: Focuses on establishing a framework to build a clear, actionable SCM business roadmap aligned to drive execution, adapt, and grow.
Learner Outcomes
- Deepen Market Opportunity Understanding for Session 1
- Bolster Market Readiness for Session 2
- Identify Ideal Growth Strategies for Session 3
- Develop Strategic Relationships for Session 4
- Action Plan to Accelerate Growth for Session 5
