0833 - Think Local, Win Global in Today’s Markets
5253884
UGA SBDC Training
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Course Description
You’ve built a strong brand at home—your marketing works, your customers are loyal, and your message resonates. But what happens when you try to take that same success abroad and it falls flat?
Too often, businesses assume that translation alone equals globalization. In reality, international growth requires more than words—it takes understanding, adaptation, and connection.
In this workshop, global marketing author Wendy Pease, reveals how to translate your domestic marketing strategies into international success stories. Drawing on over 20 years of experience leading a language services company, Wendy blends captivating real-world examples with practical steps.
Learner Outcomes
- Understand the hidden cost of miscommunication: Why language and cultural missteps can quietly erode global revenue-and how to fix them.
- Understand the framework for multilingual marketing success: From brand voice consistency to localization strategies that drive trust and conversion.
- "Think global, act local": Align messaging, visuals, and tone with cultural expectations while staying true to your brand.
- See real examples of what works, and what doesn't, through stories from companies that grew internationally by adapting, not just translating.
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