0781 - Branding Essentials to Attract Top Talent
5032982
UGA SBDC Training
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Course Description
Attracting and retaining top talent are among the greatest challenges employers face today. More than competitive wages, it’s also about building an employer brand that people genuinely want to work for. You’ll learn the latest workforce trends and how technological advancements and generational differences shape today’s workplace. Gain the insight needed to differentiate between employer and consumer branding, and learn how a strong employer brand influences the entire employee lifecycle – from first impressions to long-term retention.
Learner Outcomes
- Differentiate between employer and consumer branding
- Strengthen the employer brand and influence the employee lifecycle
- Address generational differences in the workplace
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Lisa Rackley is the area director of the UGA SBDC in Macon. She has worked with the SBDC since 2007 serving small business owners focusing on human resources. Before joining the SBDC, she worked in HR for a global manufacturing facility specializing in recruiting and project management. She has extensive experience working with employee benefits consulting firms. Lisa has a BS in human resources management from Florida State University and earned her MBA from Georgia College and State University. She is certified by the Society for Human Resource Management as a Senior Certified Professional.