0779 - Use AI to Become a Marketing Hero
5026646
UGA SBDC Training
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Course Description
This 90-minute webinar will show business owners and managers how Generative AI and key forms of Agentic AI can make you incredibly efficient with standard marketing tasks. This will free you to create your own high impact content. The course will then show you how to use your original content to generate sales and increase brand loyalty with your target customers.
Learner Outcomes
- Use Generative AI tools to do basic marketing work that frees you up to be more creative with the content
- Use AI to do fast, qualitative research on your target customers
- Understand the key differences between Generative AI and Agentic AI
- Use some of the top Agentic AI platforms for small business marketing
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John Stowell, a Business Consultant at the UGA SBDC in Gwinnett, is a twenty plus year brand marketer and has launched multiple brands and products. He spent 15 years with Coca-Cola in brand and new product marketing, launching the Gold Peak Iced Tea brand from scratch (now $1 Billion in revenue) and earned a digital marketing certificate from the American Marketing Association. John earned his MBA from UNC Chapel Hill and DBA from Georgia State University.