0773 - Marketing Monday: Nearbound Marketing: How Local Businesses Benefit from Local Partnerships
5004792
UGA SBDC Training
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Course Description
Marketing has a trust problem. Abuse, misinformation, and content overload mean most people don’t believe you online, or don’t hear you at all. So what options do business leaders have left? Nearbound marketing is a solution for building back credibility by investing where your audience already is. This is community-led marketing that can actually make a difference. In this one-hour session, you’ll learn why trust matters more than ever, how nearbound strategies differ from traditional marketing, and practical steps to collaborate with businesses in your area to amplify your reach and strengthen customer relationships.
Learner Outcomes
- Define Nearbound marketing and explain how it differs from traditional inbound and outbound strategies.
- Recognize the role of trust and community in modern marketing
- Identify practical ways to build local partnerships and actionable strategies for forming partnerships with complementary local businesses to expand reach and influence.
- Develop a Nearbound marketing action plan and steps for integrating nearbound tactics into their marketing strategy to drive growth and loyalty.
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