0770 - Marketing Monday: How To Use Technology To Acquire + Nurture Customers
4993681
UGA SBDC Training
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Course Description
Want to grow your customer base and build stronger relationships with leads? This webinar is designed for small business owners who want to harness the power of technology to attract, engage, and retain customers—without needing a tech background. We'll explore easy ways to capture information via your website and other digital channels, along with options for nurturing leads and growing relationships using technology platforms built for small businesses.
Whether you're just starting out or looking to improve your current systems, this session will give you practical tools and strategies to make technology work for your business.
Learner Outcomes
- Capture customer data through your website and digital channels including forms, landing pages, and lead magnets that convert visitors into contacts.
- Segment and organize your leads for better engagement and utilize CRM basics and how to tailor your messaging to different customer groups.
- Automate follow-ups and nurture campaigns including email marketing and other platforms to stay top-of-mind and build trust over time.
- Identify affordable tech platforms and tools built that help you manage customer relationships without breaking the bank.
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