0620 - WOW: Build Your Brand, Ignite Your Business
Course Description
The Harvard Business Review noted that brands with a strong and relatable personality enjoy an 83% increase in brand loyalty. This is because a well-developed brand personality helps foster an emotional connection with consumers. In today's competitive business environment, a powerful brand is your secret weapon. It’s time to uncover your authentic "why," develop a magnetic brand personality, and learn tactics to design a head-turning brand identity.
Beyond aesthetics, you'll master the art of crafting a unique value proposition that clearly articulates what sets you apart and resonates deeply with your audience. This course will guide you in establishing meaningful connections with your customers, ensuring that your brand not only attracts attention but also fosters lasting loyalty. By the end of the session, you will be able to transform your brand into a powerful, persuasive force that drives success and differentiation in your industry.
Learner Outcomes
- Hone your "why" and core values by diving deep into understanding the fundamental purpose behind your business.
- Shape and develop your business' brand personality, which should be distinctive, relatable, and set your business apart.
- Develop a strong brand identity that translates your brand personality and core values into a visually compelling design that is consistent across all platforms and materials.
- Build a unique value proposition that identifies and articulates the specific benefits and differentiators that set your brand apart from competitors.
- Get people on board with your brand by encouraging advocacy and support that drives long-term success for your business.
