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Course Description

 

According to the American Marketing Association, 56% of companies that exceeded their business goals had a documented marketing plan in place. Having a plan not only helps businesses stay focused on their objectives but also gives them a competitive edge by enabling proactive decision-making and targeted marketing efforts. 

This engaging workshop will focus on building an effective marketing plan that supports your business growth. We will delve into essential strategies for identifying your target audience with precision, ensuring every marketing effort is targeted and effective. Through interactive exercises and expert guidance, you will learn how to define clear marketing goals that align with your business objectives, laying the foundation for measurable success.

Learner Outcomes

  • Gain an understanding of the concept of a marketing plan and provide a framework for developing your own. 
  • Discover how creating a marketing strategy can help to drive business growth and achieve your overall goal of reaching your target market. 
  • Explore various marketing channels (e.g., social media, email marketing, content marketing) and how to choose what works for your unique business. 
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Enroll Now - Select a section to enroll in
Section Title
Crafting a Marketing Plan for Success
Type
In Person
Days
Th
Time
5:30PM to 7:30PM
Dates
Oct 24, 2024
Schedule and Location
View Details
Contact Hours
2.0
Hosting Center
  • UGA SBDC at Georgia State University
Course Fee(s)
Registration Fee non-credit $0.00
Instructors
Section Notes
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