0600 - Strategize Your Business Success
Course Description
According to a study by the Harvard Business Review, organizations with a clearly defined and well-communicated strategy have a 55% higher success rate in achieving their business objectives compared to those without a clear strategy. This highlights the critical importance of strategic clarity in driving organizational success and goal attainment.
During this workshop we will embark on a journey into the core principles of crafting a resilient business strategy. Participants will immerse themselves in an exploration of essential components that reinforce successful strategies, ranging from competitive analysis to market positioning. Through interactive exercises, you will learn how to effectively identify and capitalize on your business's strengths, while mitigating weaknesses and external threats. By the end of the workshop, you will be equipped with practical tools and insights to develop a tailored strategy that not only aligns seamlessly with your business goals but also positions you strategically for sustainable growth and competitive advantage in your industry.
Learner Outcomes
- Gain an understanding of how to articulate a clear and concise business strategy to position you for sustainable growth and competitive advantage in your industry.
- Analyze key components of a well-defined business strategy, including defining your company's purpose and aspirations.
- Identify specific customer segments and create a roadmap to implement strategy and achieve goals.
Richard Brooks is a Business Consultant at the UGA SBDC at Georgia State University. Prior to joining the University of Georgia SBDC, Richard spent 20 years in the private sector as a consultant helping start-ups and growing businesses. He has also spent time as an adjunct faculty member in higher education, founder of a small business, CMO of a cyber-security company, Executive Director of a Chamber of Commerce, and Board Member of a non-profit organization. In addition, he has achieved an Honors Bachelor Degree in Environmental Engineering; and an MBA in Business Strategy and Marketing.