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Course Description

Start the new year with a plan. Well crafted, timely messaging can increase brand awareness and help drive online sales. Plus, pre-planned marketing campaigns will make your life easier. Learn how to develop, organize, and plan timely digital marketing campaigns that speak to your target market. If you are tired of posting last-minute to social media, or are struggling to get content on your website, this class is for you.

Course Outline

  • Why Website Content is Important
  • How to Plan and Develop Content for the Year
  • The Importance of Organizing Digital Collateral
  • How to Schedule Content to Post Online
  • Review of Tools Referenced

Learner Outcomes

Students will learn how to:

  • Develop Website Content that is Relevant to their Target Market
  • Create a Year-long Digital Marketing Plan
  • Organize Digital Collateral so it Can be Easily Retrieved
  • Find Digital Marketing Tools Essential for Content Planning

Notes

A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
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