0139 - Restaurant Reset: Customer Retention and Marketing
Course Description
Restaurant Reset Part 2: Customer Retention and Marketing.
The presenters will discuss Effective Digital Marketing Strategies for Restaurants. The key to any successful business – including the restaurant business – is knowing how to reach and connect to your customers. This course will teach you how to utilize digital marketing platforms such as Google My Business, Facebook, and Instagram to let your community know that you exist and attract customers to your restaurant.
This session is the second part of the Restaurant Reset series.
Course Outline
- Help customers find you online
- Understand how people search for local restaurants
- Create and optimize your Google My Business listing
- How to deal with positive and negative reviews
- Build your Facebook and Instagram following
- Understand the most engaging types of content
- Understand the best time to post
- Understand how to properly utilize hashtags
Learner Outcomes
- Understand how people search for restaurants across different devices
- Learn how to create and optimize a Google My Business listing
- Understand best practices for dealing with reviews
- Understand the most engaging types of social media content
- Understand the best time to post social media content
- Understand how to properly utilize hashtags
Notes
A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.