0003 - Regions Bank Entrepreneurship Academy: Marketing

UGA SBDC Training

Course Description

The University of Georgia Small Business Development Center is now introducing the Regions Bank Entrepreneurship Academy! This program is a one of four educational webinars that will be offered at no-cost to business owners around the state. These webinars will instruct on how to grow your business and incorporate new processes to improve efficiency. You can attend any or all of the Entrepreneurship Academy Webinars. The Marketing session is an interactive course designed to teach small business owners and key managers how to market their business effectively and efficiently. This program will get small business owners up to speed on marketing strategies to develop innovative marketing tactics that build loyal customers and grow their business

Course Outline

What is Marketing?
Why do we Market?
4 Ps
Target Market
Marketing Strategy Plan
Q&A and Wrapup

Learner Outcomes

An understanding of what marketing is, why we market, and how a strategic marketing plan can assist your business
Understanding the 4 Ps of Marketing and how they are integral to the success of your business's marketing plan
Ability to articulate who the target market for your business is and how to build a strategy to reach that target market

Notes

Thanks to a sponsorship from Regions Bank, we are able to present the Regions Bank Entrepreneurship Academy.

A Public Service and Outreach Unit of the University of Georgia. Funded in part through a cooperative agreement with the U.S. Small Business Administration. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.